Social Media Optimization

Social media is not just about getting on Facebook, Twitter and adding friends like there is no tomorrow. Social media is about building a community of trusted followers. Not hard sells. That approach doesn’t work. One of the benefits for the community is that, since it is based so much of user feedback, companies with …

Cross domain canonical tag – how to use it properly

Very recently Google has announced the support for the cross domain canonical tag that basically allows webmasters to have the same content in more than one place and telling Google which one is the main version. The one that show up in their SERPS; your master copy so-to-speak. This is pretty big. Basically if you …

On-page optimization for search marketing

On-page optimization for search marketing Here are highlights of what is required for each of your webpages. This is how I optimize my blog called www.artistrun.org and have several joint venture partners on this website who also benefit from the on-page optimization. Step 1 Page title tag Include the keyword in the title tag of …

PageRank sculpting – recent changes (end of 2009)

If you are not familiar with the PageRank sculpting concept please visit Matt’s (July 2009) post to learn more. Here it is: http://www.mattcutts.com/blog/pagerank-sculpting/ I am assuming you know a little so let’s get started: DoFollow – NoFollow: all the same now Matt himself has warned us that things have changed in the way they treat …

SEM: what's new

I have heard that Google Doesn’t Want Searchers To Find SEO Companies and Web Designers to the point that they are hiding the “local results”. For example if you search for “SEO Vancouver” (with or without quotes) this is what you find. As you can see the local results have disappeared. Unfortunately you have just …

The Google Chrome OS explained

What is Google Chrome OS? Google Chrome OS is a project by Google to develop a light weight operating system specific to using the Web. It is set to be released during the second half of 2010. The Linux-based operating system will sport a graphical user interface based on Google’s Chrome web browser and will …