I read a fantastic post and I couldn’t write it myself better so I have decided to share the link with you. It’s about how to use Social Media if you are in the Business-to-Business arena. Source: http://mashable.com/2010/03/18/b2b-social-media-tips/# The B2B Marketing series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of …
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Marketing Planning during a recession
A recession calls for innovative marketing planning to keep a business afloat, even when dollars are short. All experts agree the worst thing a company can do during a downturn is to slash the advertising budget and fall off the radar entirely. “A lot of business people hunker down during a recession, hoping they can …