I read a fantastic post and I couldn’t write it myself better so I have decided to share the link with you. It’s about how to use Social Media if you are in the Business-to-Business arena.
Source: http://mashable.com/2010/03/18/b2b-social-media-tips/#
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*Additional reporting by Tamar Weinberg
When we write about how companies or individuals are using social media in their marketing strategies, it’s usually in the context of a business to consumer relationship. However, business-to-business (B2B) marketing is really getting a boost from social media as well. According to a recent study, 60% of B2B marketers plan to increase social media marketing spending this year.
As we discussed earlier this week in the context of PR professionals and social media, even non-B2B-centric services like Twitter and Facebook can still offer great opportunities for B2B shops. Sometimes, the approach is the same as it would be in non-B2B marketing, sometimes it can be very different.
Figuring out how to best implement and harness social media in the course of B2B marketing can be difficult but we’ve put together ten tips to help get you on the right track!
- Use Twitter Effectively
- Figure Out Your ‘Social Voice’
- Take Advantage of Opportunities on LinkedIn
- Start a Blog….etc.
Read the rest of the story here: http://mashable.com/2010/03/18/b2b-social-media-tips/#
Let’s not forget to thank to the good folks at http://mashable.com/
Enjoy 🙂