Twitter Weekly Updates for 2010-03-21

  • onPage SEO tip (3): use “alt” tags with your images whenever possible. #
  • onPage SEO tip (2): use H1 tags #
  • onPage SEO tip (1): make sure to bold your best keywords using the <strong> tag. #
  • Prevue new E-Learning modules: http://www.prevueassessments.com/blog/2010/03/prevue-e-learning/ #
  • AdWords Downtime: March 20th, 10am-2pm PDT, from the AdWords API Announcement. #
  • Seven Suggestions For More Effective Meetings: http://www.prevueassessments.com/blog/2010/03/seven-suggestions-for-more-effective-meetings/ #
  • RSS Feed tip (5): offer both full-feeds and partial-feeds. #
  • RSS Feed tip (4): submit your feed to FriendFeed. #
  • RSS Feed tip (3): submit your feed to the top RSS directories. It’s a lot of work but well worth it. #
  • RSS Feed tip (2): every now and them make sure your feed is validating. FeedValidator.org can help for free. #
  • RSS Feed tip (1): use RSS to make your blog posts into email newsletters, then remind people to subscribe. #

A few Social Media Tips for B2B Marketers

I read a fantastic post and I couldn’t write it myself better so I have decided to share the link with you. It’s about how to use Social Media if you are in the Business-to-Business arena.

Source: http://mashable.com/2010/03/18/b2b-social-media-tips/#

The B2B Marketing series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!

*Additional reporting by Tamar Weinberg

When we write about how companies or individuals are using social media in their marketing strategies, it’s usually in the context of a business to consumer relationship. However, business-to-business (B2B) marketing is really getting a boost from social media as well. According to a recent study, 60% of B2B marketers plan to increase social media marketing spending this year.

As we discussed earlier this week in the context of PR professionals and social media, even non-B2B-centric services like Twitter and Facebook can still offer great opportunities for B2B shops. Sometimes, the approach is the same as it would be in non-B2B marketing, sometimes it can be very different.

Figuring out how to best implement and harness social media in the course of B2B marketing can be difficult but we’ve put together ten tips to help get you on the right track!

  1. Use Twitter Effectively
  2. Figure Out Your ‘Social Voice’
  3. Take Advantage of Opportunities on LinkedIn
  4. Start a Blog….etc.

Read the rest of the story here: http://mashable.com/2010/03/18/b2b-social-media-tips/#

Let’s not forget to thank to the good folks at http://mashable.com/
Enjoy 🙂

Twitter Updates for 2010-03-19

  • onPage SEO tip (3): use “alt” tags with your images whenever possible. #
  • onPage SEO tip (2): use H1 tags #
  • onPage SEO tip (1): make sure to bold your best keywords using the <strong> tag. #
  • Prevue new E-Learning modules: http://www.prevueassessments.com/blog/2010/03/prevue-e-learning/ #
  • AdWords Downtime: March 20th, 10am-2pm PDT, from the AdWords API Announcement. #
  • Seven Suggestions For More Effective Meetings: http://www.prevueassessments.com/blog/2010/03/seven-suggestions-for-more-effective-meetings/ #
  • RSS Feed tip (5): offer both full-feeds and partial-feeds. #
  • RSS Feed tip (4): submit your feed to FriendFeed. #
  • RSS Feed tip (3): submit your feed to the top RSS directories. It’s a lot of work but well worth it. #
  • RSS Feed tip (2): every now and them make sure your feed is validating. FeedValidator.org can help for free. #
  • RSS Feed tip (1): use RSS to make your blog posts into email newsletters, then remind people to subscribe. #

Organic link building tactics

Somebody from India asks: “Organic link building, according to me is one of the most difficult tasks for SEOs of SMEs. Can you please list 5 effective ways of organic link building other than building great content?”

Here’s Matt’s answers (7’52” mins).

Twitter Weekly Updates for 2010-03-14

  • PDF optimization tip (6): Use a Text Based PDF Creator. I use OpenOffice and then convert to PDF making sure all links are exported. #
  • PDF optimization tip (5): Complete the document properties (keywords, description, author info, copyright info) with relevant information. #
  • PDF optimization tip (4): optimize the content of your PDF document with the keywords you want to rank high for. #
  • PDF optimization tip (3): place links in the PDF file to your main website. #
  • PDF optimization tip (2): Link to the PDF document from the Homepage or more pages if applicable. #
  • PDF optimization tip (1): use keywords in your document title. #
  • How to Integrate Google Buzz Into Your WordPress Blog: http://mashable.com/2010/02/15/google-buzz-wordpress/ #
  • How to Participate in a Tweetchat: http://bit.ly/b3ttZA #
  • JV tip: exchange links. People do click on links featured on or recommended by trusted sites. #
  • Viral traffic tips to get more Twitter visitors: http://sandrosalsi.com/3169/viral-traffic-tips-to-get-more-visitors-from-twitter/ #
  • Social media tip (4): Share news stories from external sources and links #
  • Social media tip (3): Promote Exclusive Offers ONLY Through Social Media #
  • Social media tip (2): Monitor Competitors by: a) finding the social sites in which they are active b) looking at how they promote products #
  • Social media tip (1): choose the right channels to reach customers by: a) asking them b) monitoring social sites c) leveraging your stats. #
  • http://socialmention.com/ will search all over the web for any mention of your keyword or brand. #
  • http://www.trackur.com/ allows you to monitor one keyword, and you can export any search result to an Excel spreadsheet for further analysis #
  • http://beta.twazzup.com/ is a dashboard that gathers all the mentions of your brand on Twitter and presents them in a useful way. #
  • How Much Could We Save If We Harness Solar and Wind with Electric Vehicles? A LOT !!! http://bit.ly/cSrfCz #
  • Geothermal energy supplies a steady supply of energy that utilities can count on, instead of intermittent sources like solar or wind. #
  • While geothermal energy gets far fewer headlines than solar or wind power, it actually supplies more megawatt-hours then anything else. #
  • Despite the global financial crisis, the Australian solar power industry grew a phenomenal 366% in 2009. Driven by a great rebate. #
  • F1 starts again tonight !!! Go Ferrari go!!! #

Twitter Updates for 2010-03-14

  • PDF optimization tip (6): Use a Text Based PDF Creator. I use OpenOffice and then convert to PDF making sure all links are exported. #
  • PDF optimization tip (5): Complete the document properties (keywords, description, author info, copyright info) with relevant information. #
  • PDF optimization tip (4): optimize the content of your PDF document with the keywords you want to rank high for. #
  • PDF optimization tip (3): place links in the PDF file to your main website. #
  • PDF optimization tip (2): Link to the PDF document from the Homepage or more pages if applicable. #
  • PDF optimization tip (1): use keywords in your document title. #
  • How to Integrate Google Buzz Into Your WordPress Blog: http://mashable.com/2010/02/15/google-buzz-wordpress/ #
  • How to Participate in a Tweetchat: http://bit.ly/b3ttZA #
  • JV tip: exchange links. People do click on links featured on or recommended by trusted sites. #

Twitter Updates for 2010-03-13

  • Viral traffic tips to get more Twitter visitors: http://sandrosalsi.com/3169/viral-traffic-tips-to-get-more-visitors-from-twitter/ #
  • Social media tip (4): Share news stories from external sources and links #
  • Social media tip (3): Promote Exclusive Offers ONLY Through Social Media #
  • Social media tip (2): Monitor Competitors by: a) finding the social sites in which they are active b) looking at how they promote products #
  • Social media tip (1): choose the right channels to reach customers by: a) asking them b) monitoring social sites c) leveraging your stats. #

Viral traffic tips to get more visitors from Twitter

We must admit it, any community building effort takes time. And Twitter is not different. You need to nurture your followers, provide excellent content, build value and most especially be genuine.

There are some shortcuts however, and I would like to share some tips with you.

  1. Write content as a guest blogger – Here are some advantages:

    a) you would be building relationships with the blog owner,
    b) increased traffic to your website,
    c) increased RSS subscriptions to your blog
    d) more links pointing to your blog hence more search engine rankings and traffic
    e) more participation from the community in the form of blog comments.

  2. Send some DMs to Twitter Friends – just be careful not to over do with this technique as it may backfire. Be reasonable.
  3. Ask people to re-tweet your article/blog post – you must use caution here too. Usually if the content is good enough (or exceptional) you would not need to ask for this.
  4. Tell powerful Twitter users about your exceptional content – (the material must truly be exceptional) and related to that particular Twitter user in some way.
  5. Do not forget to say thank you to those that take the time to help you – often overlooked but you must not forget this step.

Give it a try and let me know how it goes 🙂