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- PPC Tip (5): Include a call to action in your landing pages. Either collect and email address, or try an actual sale. #
- PPC Tip (4): Do not group all your campaigns together; separate them into appropriate categories. Then create keyword specific landing pages #
- PPC Tip (3): Make your ad groups targeted to the landing page. That will allow you to have a higher quality score and pay less per click. #
- PPC Tip (2): Avoid very competitive keywords. The greater the number of competitors, the more you will have to pay per click. #
- PPC Tip (1): Research competitors ads. PPC ads can give you ideas on what your competition is advertising and what ad text they are using. #
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