Custom Reporting with Google Analytics

Before you do anything you should read the introduction about reporting with Google Analytics: http://www.google.com/support/analytics/bin/answer.py?answer=99014 Then these are the next steps: Design your custom report (know how you want to present the data, learn about dimensions and metrics, preview your report). Build your custom report (watch the video below, it’s self explanatory. It will give …

Winning marketing campaigns

Learn about making your campaigns more personal by targeting mobile devices and using your analitycs packages more efficiently to spot opportunities. Penry Price gives us his thoughts on these topics. To increase the personalization of your campaigns through mobile advertising, visit www.google.com/advertisers/mobile, and learn how to plan, target, create, and measure mobile ad campaigns with …