{"id":3493,"date":"2010-11-05T19:49:56","date_gmt":"2010-11-06T03:49:56","guid":{"rendered":"http:\/\/www.sandrosalsi.com\/blog\/?p=3493"},"modified":"2010-11-05T19:49:56","modified_gmt":"2010-11-06T03:49:56","slug":"how-to-create-remarketing-ppc-campaigns-using-google-adwords","status":"publish","type":"post","link":"https:\/\/sandrosalsi.com\/it\/how-to-create-remarketing-ppc-campaigns-using-google-adwords\/","title":{"rendered":"How to create remarketing PPC campaigns using Google Adwords"},"content":{"rendered":"<p>Use remarketing in the Google display network excluding users that have already purchased your products or services.<\/p>\n<p>Properties available:<\/p>\n<ul>\n<li>YouTube<\/li>\n<li>Google finance<\/li>\n<li>Gmail<\/li>\n<li>Google maps<\/li>\n<li>Blogger<\/li>\n<li>Over 1 million mobile display partners<\/li>\n<\/ul>\n<p>Some tips to setup your campaigns for success:<\/p>\n<ol>\n<li>Use the right campaign structure<\/li>\n<li>Think about how user enter your site<\/li>\n<li>Clearly define your goals<\/li>\n<li>Clearly define your target market<\/li>\n<\/ol>\n<p>Here&#8217;s what you do:<\/p>\n<ul>\n<li>Click on the campaign tab<\/li>\n<li>Click on &#8220;control panel and library&#8221;<\/li>\n<li>Select audiences<\/li>\n<li>Select &#8220;new audiences&#8221; (from drop down menu)<\/li>\n<li>Select &#8220;remarketing list&#8221;<\/li>\n<li>Give a remarketing &#8220;campaign name&#8221;<\/li>\n<li>Select membership duration (30 days default)<\/li>\n<li>Paste code on your website<\/li>\n<li>Finally create your Adwords campaign to show ads to users that <strong>have NOT yet purchased from you<\/strong><\/li>\n<\/ul>\n<p>Easy enough \ud83d\ude42<\/p>\n<p>See video below for a more detailed explanation of remarking campaigns within Google Adwords<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"295\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/w-rGv3BjPrc?fs=1&amp;hl=en_US&amp;color1=0xe1600f&amp;color2=0xfebd01\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"295\" src=\"http:\/\/www.youtube.com\/v\/w-rGv3BjPrc?fs=1&amp;hl=en_US&amp;color1=0xe1600f&amp;color2=0xfebd01\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to create remarketing PPC campaigns using Google Adwords. Show ads to audiences that have not purchased your product\/service yet. Remarket to them only and increase conversions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2344],"tags":[3885,1532,257,3886,3887,1279,667,3888,3889,3370,3890,8,1505,3891,3892,1129,3893,442,22],"class_list":["post-3493","post","type-post","status-publish","format-standard","hentry","category-ppc","tag-1-million","tag-ads","tag-audiences","tag-campaign-name","tag-campaign-structure","tag-campaigns","tag-control-panel","tag-detailed-explanation","tag-drop-down-menu","tag-duration","tag-finance","tag-google","tag-google-maps","tag-membership-duration","tag-paste-code","tag-ppc","tag-select-membership","tag-success","tag-target-market","entry"],"_links":{"self":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/3493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/comments?post=3493"}],"version-history":[{"count":0,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/3493\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/media?parent=3493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/categories?post=3493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/tags?post=3493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}