{"id":3261,"date":"2010-04-17T15:08:28","date_gmt":"2010-04-17T20:08:28","guid":{"rendered":"http:\/\/www.sandrosalsi.com\/blog\/?p=3261"},"modified":"2010-04-17T15:08:28","modified_gmt":"2010-04-17T20:08:28","slug":"heres-how-to-improve-your-ppc-adwords-ads","status":"publish","type":"post","link":"https:\/\/sandrosalsi.com\/it\/heres-how-to-improve-your-ppc-adwords-ads\/","title":{"rendered":"Here&#039;s how to improve your PPC Adwords ADS"},"content":{"rendered":"<p>Here are a few simple steps to improve click-through rates and conversions:<\/p>\n<ol>\n<li>Make sure you add keywords in AD title<\/li>\n<li>Add a special offer in line 2 (example: 10% off)<\/li>\n<li>Add a call-to-action (i.e.: get it now) in line 3<\/li>\n<li>Capitalize every word of the AD<\/li>\n<li>Send traffic to specific landing pages instead of sending visitors to a general homepage<\/li>\n<\/ol>\n<p>Watch this short video and you&#8217;ll know what I mean \ud83d\ude42<\/p>\n<p><span class=\"content\">Lots of basic ideas that can save you tons of money&#8230;<\/span><\/p>\n<p><object width=\"480\" height=\"295\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/_GI7tsbwnVk&#038;hl=en_US&#038;fs=1&#038;color1=0xe1600f&#038;color2=0xfebd01\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/_GI7tsbwnVk&#038;hl=en_US&#038;fs=1&#038;color1=0xe1600f&#038;color2=0xfebd01\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"480\" height=\"295\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a few simple steps to improve click-through rates and conversions: Make sure you add keywords in AD title Add a special offer in line 2 (example: 10% off) Add a call-to-action (i.e.: get it now) in line 3 Capitalize every word of the AD Send traffic to specific landing pages instead of sending &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sandrosalsi.com\/it\/heres-how-to-improve-your-ppc-adwords-ads\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Here&#039;s how to improve your PPC Adwords ADS&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2344],"tags":[1532,497,3508,1129,2758,3509,3510,378],"class_list":["post-3261","post","type-post","status-publish","format-standard","hentry","category-ppc","tag-ads","tag-conversions","tag-line-3","tag-ppc","tag-simple-steps","tag-special-offer","tag-tons-of-money","tag-traffic","entry"],"_links":{"self":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/3261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/comments?post=3261"}],"version-history":[{"count":0,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/3261\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/media?parent=3261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/categories?post=3261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/tags?post=3261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}