{"id":3115,"date":"2010-02-27T18:14:02","date_gmt":"2010-02-27T23:14:02","guid":{"rendered":"http:\/\/www.sandrosalsi.com\/blog\/?p=3115"},"modified":"2010-02-27T18:14:02","modified_gmt":"2010-02-27T23:14:02","slug":"keyword-research-on-the-cheap","status":"publish","type":"post","link":"https:\/\/sandrosalsi.com\/it\/keyword-research-on-the-cheap\/","title":{"rendered":"Keyword Research on the cheap"},"content":{"rendered":"

Don’t have big budgets to do keyword research? Read on…<\/p>\n

STEP 1 – GOOGLE SEARCH <\/strong><\/p>\n

The wildcard (*) operator tells Google to substitute it for one or more words that would normally appear in the search phrase.\u00c2\u00a0 Here are a couple of examples of how you can use the wildcard operator:<\/p>\n

    \n
  1. If you type [“black * clock”]<\/strong> search results will include any phrases from “black wall clock”, “black analog clock”, “black grandfather clock”, etc, etc, etc.\n

    \"Keyword
    Keyword research serps<\/figcaption><\/figure><\/li>\n
  2. To search for keyword ideas to use the same example above you could simply type:
    \nblack * clock<\/strong>
    \ndark * clock<\/strong>
    \nwall * clock<\/strong><\/li>\n
  3. The (ALL)INTITLE: (ALL)INANCHOR:<\/strong> operators will help you with competition analysis. When used in a search query will tell you which one of your competitors has a particular keyword in their title tag and in the anchor text as well. Very powerful as it tells you who is doing SEO work.<\/li>\n
  4. Using the synonym search with the tilde (~) <\/strong>operator will allow you to uncover unusual keywords. Google will show keywords they think they are related to main main keywords. For example if you type ~clock <\/strong>you will also get search results related to watch<\/strong> and time<\/strong>. Very useful…<\/li>\n<\/ol>\n

    STEP 2 – GOOGLE’S KEYWORD TOOL <\/strong><\/p>\n

    We all know about the keyword tool (https:\/\/adwords.google.com\/select\/KeywordToolExternal<\/a>) but not everyone uses it to its maximum potential. For example, did you know that:<\/p>\n

    \"Keyword
    Keyword research - exact match<\/figcaption><\/figure>\n
      \n
    1. Make sure you select \u00e2\u20ac\u0153Exact\u00e2\u20ac\u009d under \u00e2\u20ac\u0153Match Type\u00e2\u20ac\u009d (right side). The exact match will give you a much more accurate number as a “broad” match can be sometimes misleading.<\/li>\n
    2. Also choose \u00e2\u20ac\u0153Show all\u00e2\u20ac\u009d under the \u00e2\u20ac\u0153Show\/hide columns\u00e2\u20ac\u009d drop down list. Then you can work on removing data if necessary. You could see trending and the average cost per click for your main keywords.<\/li>\n<\/ol>\n

      STEP 3 – GOOGLE’S WONDER WHEEL
      \n<\/strong><\/p>\n

      Google’s wonder wheel a great tool to research various connections between the words and phrases.<\/p>\n

      \"Keyword
      Keyword research - select options<\/figcaption><\/figure>\n

      To see it in action you need to click on the “Show options” <\/strong>link after performing a search query.<\/p>\n

      \"Keyword
      Keyword research - wonder wheel<\/figcaption><\/figure>\n

      It is self explanatory, it has your main keyword in the center and related keywords around it. Click on one of the spokes and see where it takes you.<\/p>\n

      STEP 4 – GOOGLE’S SETS <\/strong><\/p>\n

      Automatically create sets of items from a few examples. Enter a few items from a set of things. Next, press Large Set or Small Set and we’ll try to predict other items in the set.<\/p><\/blockquote>\n

      \"Keyword
      Keyword research - google set<\/figcaption><\/figure>\n

      I couldn’t say it better. Source: http:\/\/labs.google.com\/sets<\/a><\/p>\n

      STEP 5 – GOOGLE’S INSIGHTS FOR SEARCH <\/strong><\/p>\n

      Great tool for checking trends.<\/p>\n

      With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. See examples of how you can use Google Insights for Search.<\/p><\/blockquote>\n

        \n
      1. Narrow data down to specific categories, like business, lifestyle, and insurance. Try to keep it to one word<\/li>\n
      2. Look at how trends have been changing over time across regions\/provinces and cities. Very enlightening.<\/li>\n<\/ol>\n
        \"Keyword
        Keyword research - google insight for search<\/figcaption><\/figure>\n

        Here it is: http:\/\/www.google.com\/insights\/search\/#<\/a><\/p>\n

        Until next time \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

        Don’t have big budgets to do keyword research? Read on… STEP 1 – GOOGLE SEARCH The wildcard (*) operator tells Google to substitute it for one or more words that would normally appear in the search phrase.\u00c2\u00a0 Here are a couple of examples of how you can use the wildcard operator: If you type [“black … <\/p>\n

        Leggi tutto “Keyword Research on the cheap”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2829],"tags":[3288,3289,966,3290,3291,1393,3292,8,277,3293,3294,3295,2962,1543,2275,2550,2551,3296,2988,1480,3297,3298],"class_list":["post-3115","post","type-post","status-publish","format-standard","hentry","category-keyword-research","tag-accurate-number","tag-analog-clock","tag-anchor-text","tag-competition-analysis","tag-connec","tag-cost-per-click","tag-drop-down-list","tag-google","tag-google-search","tag-grandfather-clock","tag-intitle","tag-keyword-ideas","tag-keyword-tool","tag-search-phrase","tag-search-query","tag-step-1","tag-step-2","tag-step-3","tag-synonym","tag-title-tag","tag-wall-clock","tag-wildcard-operator","entry"],"_links":{"self":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/3115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/comments?post=3115"}],"version-history":[{"count":0,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/3115\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/media?parent=3115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/categories?post=3115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/tags?post=3115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}