{"id":2684,"date":"2010-01-13T18:50:06","date_gmt":"2010-01-13T23:50:06","guid":{"rendered":"http:\/\/www.sandrosalsi.com\/blog\/?p=2684"},"modified":"2010-01-13T18:50:06","modified_gmt":"2010-01-13T23:50:06","slug":"meat-and-potatoes-for-your-affiliate-diet","status":"publish","type":"post","link":"https:\/\/sandrosalsi.com\/it\/meat-and-potatoes-for-your-affiliate-diet\/","title":{"rendered":"Meat and Potatoes for Your Affiliate Diet"},"content":{"rendered":"

Posted by Tom Kulzer (AWeber CEO)<\/small> <\/p>\n

Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you\u00e2\u20ac\u2122ll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:<\/p>\n

    \n
  1. Pull the Reader in<\/li>\n
  2. Introduce the Product<\/li>\n
  3. Explain the Product\u00e2\u20ac\u2122s Significance<\/li>\n
  4. Tell the Reader to Make a Purchase<\/li>\n<\/ol>\n

    Pull the Reader in<\/a><\/h2>\n

    \n\"Email<\/a><\/div>\n

    To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospect\u00e2\u20ac\u2122s emotional side. Then, tie this grabber in with the rest of your copy.<\/p>\n

    Introduce the Product<\/a><\/h2>\n

    What is the product you\u00e2\u20ac\u2122re advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.<\/p>\n

    Explain the Product\u00e2\u20ac\u2122s Significance<\/a><\/h2>\n

    What will it do for me?<\/p>\n


    \n\"Email<\/a><\/div>\n

    By writing your own copy, you can directly target your unique audience. Make the most of this opportunity! Clearly explain how your<\/em> readers will benefit from this product.<\/p>\n

    No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details \u00e2\u20ac\u201c make this section long and rich.<\/p>\n

    Tell the Reader to Make a Purchase<\/a><\/h2>\n

    You\u00e2\u20ac\u2122ve come so far \u00e2\u20ac\u201c you\u00e2\u20ac\u2122ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal \u00e2\u20ac\u201c tell your readers to purchase the product! Include your affiliate link in this section.<\/p>\n

    This step may sound strange, but it\u00e2\u20ac\u2122s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don\u00e2\u20ac\u2122t be pushy \u00e2\u20ac\u201c just change your verb tenses to the imperative. Instead of:<\/p>\n

    \u00e2\u20ac\u0153If you think that you fit this profile, you might want to think about buying this product.\u00e2\u20ac\u009d<\/p>\n

    Say: \u00e2\u20ac\u0153Click here to order an account today.\u00e2\u20ac\u009d<\/p>\n

    Drive Sales \u00e2\u20ac\u201c Use Long Copy
    \n<\/strong><\/p>\n

    If you don\u00e2\u20ac\u2122t feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge.<\/p>\n

    The novelty of the Web is wearing off. People online now are busy. Surfers won\u00e2\u20ac\u2122t make a purchase unless you make a great case for what they\u00e2\u20ac\u2122ll get out of it. And you\u00e2\u20ac\u2122re not going to do that with just a banner ad. Then it’s time to do your marketing and to attract web site traffic.<\/p>\n


    \n<\/p>\n

    \n
    Now You Can Multiply Profits AND<\/em> Automate Your Business<\/span><\/div>\n
    <\/p>\n
    <\/div>\n
    <\/div>\n
    <\/div>\n<\/form>\n

    AWeber’s email marketing software<\/a> makes it easy.<\/p>\n

    Learn how they can do it for you, too.<\/p>\n

    Take A Free Test Drive Today!<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

    Posted by Tom Kulzer (AWeber CEO) Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you\u00e2\u20ac\u2122ll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps: Pull the Reader in Introduce … <\/p>\n

    Leggi tutto “Meat and Potatoes for Your Affiliate Diet”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2747],"tags":[2746,2748,2749,814,616,2606,2750,2721,1582,2751,2752,2753,2754,2755,2756,2757,2758,2759,273,2730,2760,2761],"class_list":["post-2684","post","type-post","status-publish","format-standard","hentry","category-affiliate-business","tag-affiliate-advertising","tag-affiliate-link","tag-ambivalence","tag-audience","tag-aweber","tag-banner-ads","tag-bold-statement","tag-ceo","tag-diet","tag-emotional-side","tag-grabber","tag-imperative","tag-meat-and-potatoes","tag-meat-diet","tag-pre-sales","tag-seal","tag-simple-steps","tag-spice","tag-target-audience","tag-tom-kulzer","tag-verb-tenses","tag-worth-reading","entry"],"_links":{"self":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/2684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/comments?post=2684"}],"version-history":[{"count":0,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/2684\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/media?parent=2684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/categories?post=2684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/tags?post=2684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}