{"id":2573,"date":"2010-01-05T00:40:16","date_gmt":"2010-01-05T05:40:16","guid":{"rendered":"http:\/\/www.sandrosalsi.com\/blog\/?p=2573"},"modified":"2010-01-05T00:40:16","modified_gmt":"2010-01-05T05:40:16","slug":"on-page-optimization-for-search-marketing","status":"publish","type":"post","link":"https:\/\/sandrosalsi.com\/it\/on-page-optimization-for-search-marketing\/","title":{"rendered":"On-page optimization for search marketing"},"content":{"rendered":"

On-page optimization for search marketing<\/strong><\/p>\n

Here are highlights of what is required for each of your webpages. This is how I optimize my blog called www.artistrun.org<\/a> and have several joint venture partners on this website who also benefit from the on-page optimization.
\n<\/strong>
\nStep 1 Page title tag<\/strong><\/p>\n

<\/strong>Include the keyword in the title tag of the page.<\/p>\n

Step 2 Meta tags<\/strong><\/p>\n

<\/strong>View source for meta “keyword” tag, and the meta “description” tag to completely remove ALL of the meta tags. Once you\u00e2\u20ac\u2122ve done this, simply add a meta description tag, and a meta keyword tag. Mentioned the keyword once in the description, and also each keywords separately in the description. Included the plural and singular forms of the keywords in the keyword tag. This is because you\u00e2\u20ac\u2122re only optimizing your webpage for one keyword. You should normally choose 2-3 keywords per page, and you would just include those other keywords in your tag as well.<\/p>\n

Step 3 H1 tag<\/strong><\/p>\n

<\/strong>Once the code screen is open, click “edit” then “find” and search for the text: H1. This is the html code used to enclose what\u00e2\u20ac\u2122s called an H1 header tag. You should always include your main keyword within an H1 header tag. Add an h1 header tag.<\/p>\n

Step 4: H2 tag<\/strong><\/p>\n

<\/strong>Next add an H2 header tag. Your H2 tag should always come after your H1 tag.<\/p>\n

Step 5 Bold, italics and underline<\/strong><\/p>\n

<\/strong>Go through your webpage and add the “keyword” throughout it. You\u00e2\u20ac\u2122ll also bold, italicize, OR underline maybe one or two instances of the same keyword.<\/p>\n

Step 6 Alt tags<\/strong><\/p>\n

<\/strong>Add your keyword to alt image tags.<\/p>\n

Step 7 Home page links<\/strong><\/p>\n

<\/strong>Add a link from each webpage within your website, that says “Your Keyword Home”. This link should link back to our main page using the URL (ie: www.artistrun.org<\/a>). Note: It should not link to: index.htm or index.html.<\/p>\n

Step 8 All page titles<\/strong><\/p>\n

<\/strong>Finally, add the keyword to the page title of ALL other web pages. Just add main keyword to the beginning of the page title. The new title of this page would be: Your Keyword: Products. Do this for ALL of your web pages. This makes the search engines see that your website is all about your keyword.<\/p>\n

To learn more about joint venture internet marketing, visit www.artistrun.org<\/a>.<\/p>\n

============================================================<\/p>\n

Liza J. Lee<\/strong>, Copywriter
\nWeb & Print Communications
\nOffice: 604.565.8000
\nCell: 778.238.2024
\nlizajlee@hotmail.com
\nwww.Lizajlee.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On-page optimization for search marketing Here are highlights of what is required for each of your webpages. This is how I optimize my blog called www.artistrun.org and have several joint venture partners on this website who also benefit from the on-page optimization. Step 1 Page title tag Include the keyword in the title tag of … <\/p>\n

Leggi tutto “On-page optimization for search marketing”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1968],"tags":[2543,2544,2545,2546,790,2547,2548,2359,12,2549,2491,1540,104,2550,2551,2552,2553,1480,2554,2555],"class_list":["post-2573","post","type-post","status-publish","format-standard","hentry","category-seo","tag-bold-italics","tag-header-tag","tag-image-tags","tag-joint-venture-partners","tag-marketing-optimization","tag-meta-description-tag","tag-meta-keyword-tag","tag-meta-tag","tag-meta-tags","tag-optimization-step","tag-page-optimization","tag-page-titles","tag-search-optimization","tag-step-1","tag-step-2","tag-step-6","tag-step-8","tag-title-tag","tag-url-ie","tag-view-source","entry"],"_links":{"self":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/2573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/comments?post=2573"}],"version-history":[{"count":0,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/posts\/2573\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/media?parent=2573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/categories?post=2573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandrosalsi.com\/it\/wp-json\/wp\/v2\/tags?post=2573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}