- Reducing Greenhouse Gas Emissions in the United States using existing federal authorities (Full report – PDF): http://bit.ly/c66qCP #
- Unmistakable Scientific evidence of a #global #warming (Rising and declining indicators): http://bit.ly/933PlO #
- Business Opportunities in Sustainable Consumption latest report (PDF) outlining the opportunities for companies: http://bit.ly/cHzP43 #
- Slimmed-down U.S. Energy Bill unveiled today focuses on offshore drilling and promoting alternative fuels: http://bit.ly/d299Se #
- Press release tip (3): do not use the word FREE in your title, that is at least 25 characters long and make sure it doesn’t sound like an AD #
- Press release tip (2): the title should focus on a specific event that you want people to know about. #
- Press release tip (1): spend lots of time on your title. if it’s not catchy nobody will ever read your release. #
- PPC landing page tip (3): test different versions of your ADS. If you have lots of traffic multivariate testing is best. #
- PPC landing page tip (2): your headline can make or break your copy. Make sure it has compelling benefits, the main keywords and power words #
- PPC landing page tip (1): with headlines, benefit, testimonial, call to action, etc, it can get distracting. Focus on your core message. #