When it comes to Marketing your Website, using Social Media is King. With the recent rise of Social Media, Marketing your Website has become an ever changing business, adapting to new Technologies and techniques as they arrive. It is now more important than ever to have a Plan or Strategy in place before you set out on any Online Marketing ventures. Using a Social Bookmarking Strategy can and will save you time and money.
So what is the best Social Bookmarking Strategy for marketing your Website? Well, I don’t know what the BEST one is – it depends on how that word is defined, but I can share with you the strategy that I personally use to market my Websites that has proved itself a success to me.
First, I create profiles at all of the social bookmarking sites that I wish to include in my Social Bookmarking Strategy. This can be tedious and time consuming, so if you have the funds do yourself a favor and buy some automated Marketing Software Strategy software to speed up the process for you.
Once I have that complete I social bookmark the main page of my Website that I am promoting with a Keyword Rich Title. I focus my efforts on 1 Keyword at a time, so choose just 1 Keyword to market for now (I personally recommend using Keyword Finding Software to find money making Keywords that are low competition and high converting. Never underestimate the Keyword Research process). Also include your Keyword Phrase in your Tags and choose tags that are popular and relevant to your site.
Now that you have Bookmarked your main Website at all the various Bookmarking Sites it is time to move on to bookmarking all sites that are linking to yours. These can be other Websites that you own, or sites of friends, family, link trading partners, etc. Be sure you bookmark the page on their site that is pointing to yours, as this is what will help Google and other Search Engines find your Site.
The next thing I usually do in my Social Bookmarking Strategy is create a Web 2.0 Property. I personally prefer Squidoo Lenses over any others. Simply go to Squidoo, create an account and place content from your site onto the personal Squidoo Lens page. Include at least one link on your Lens that points back to your main Website. Also, be sure to anchor this link with the Keyword Phrase you chose earlier.
Once you have made your Web 2.0 property that points back to your site it’s time to Bookmark it. You’re going to repeat the same process you did with submitting your main Website and submit your Squidoo Lens Site to the Bookmarking Sites with a Keyword Rich title, description and popular tags.
If you want to go above and beyond with your promotion you can also bookmark any RSS Feed Profiles or Article Profile pages you may have created that point back to your Site. In short, bookmark anything and everything that links to your Site. The easier you make it for Google to find your Website with your Keyword Phrase, the faster and more highly it will rank in search engine results.
If you want to be taken step by step through my Social Bookmarking Strategy and other Traffic Generating Techniques, Click the Hyperlinked Words found throughout this Article.