Social media is not just about getting on Facebook, Twitter and adding friends like there is no tomorrow. Social media is about building a community of trusted followers. Not hard sells. That approach doesn’t work.
One of the benefits for the community is that, since it is based so much of user feedback, companies with bad reputation usually have not been very successful in harnessing the power of social media.
Social media (from an SEO perspective) is good for:
- gaining links (some of them DoFollow) from media sites
- going viral and getting links for the community (the very best kind of links you could get)
- having more pages in the Google SERPS
- finally having “some” real time search results in the SERPS
Real time results means discovering breaking news on the web with real-time updates from news, blogs and social networks. Very neat.
Here’s some more about real time search results:
As an average Web user, you don’t have to be a fan of social media optimization. However, as a site owner, you do need to know that it exists and be aware..