Here are a few simple steps to improve click-through rates and conversions:
- Make sure you add keywords in AD title
- Add a special offer in line 2 (example: 10% off)
- Add a call-to-action (i.e.: get it now) in line 3
- Capitalize every word of the AD
- Send traffic to specific landing pages instead of sending visitors to a general homepage
Watch this short video and you’ll know what I mean 🙂
Lots of basic ideas that can save you tons of money…