Marketing Planning during a recession

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A recession calls for innovative marketing planning to keep a business afloat, even when dollars are short. All experts agree the worst thing a company can do during a downturn is to slash the advertising Continue reading

Winning marketing campaigns

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Learn about making your campaigns more personal by targeting mobile devices and using your analitycs packages more efficiently to spot opportunities. Penry Price gives us his thoughts on these topics. To increase the personalization of Continue reading