How to create remarketing PPC campaigns using Google Adwords

Use remarketing in the Google display network excluding users that have already purchased your products or services.

Properties available:

Some tips to setup your campaigns for success:

Here’s what you do:

Click on the campaign tab
Click on “control panel and library”
Select audiences
Select “new audiences” (from drop down menu)
Select “remarketing list”
Give a remarketing “campaign name”
Select membership duration (30 days default)
Paste code on your website
Finally create your Adwords campaign to show ads to users that have NOT yet purchased from you

Easy enough 🙂

See video below for a more detailed explanation of remarking campaigns within Google Adwords