Marketing Analytics – Benefits

Marketing analytics refers to the analysis of data generated by marketing activities to better understand the effectiveness of marketing strategies and advertising campaigns. In other words, marketing analytics uses data to measure marketing performance and identify areas for marketing improvement. There are many benefits to measuring digital marketing actions through the use of marketing analytics. …

Custom Reporting with Google Analytics

Before you do anything you should read the introduction about reporting with Google Analytics: http://www.google.com/support/analytics/bin/answer.py?answer=99014 Then these are the next steps: Design your custom report (know how you want to present the data, learn about dimensions and metrics, preview your report). Build your custom report (watch the video below, it’s self explanatory. It will give …